Six Battlefields

Six Battlefields

Die Schlacht um den Kunden wird auf 6 Battlefields entschieden. Stärken und Schwächen sind die kriegsentscheidenden Waffen und jedes Battlefield erfordert eine andere Strategie und Taktik. Mehr dazu finden Sie unter Publikationen, White Paper.
„Taking sales to a higher level

„Taking sales to a higher level"

Mit rund 400 Mitarbeitern in 40 Ländern analysieren wir Absatzsituationen, entwickeln gemeinsam mit unseren Kunden leistungsfähige Vertriebskonzepte und optimieren Verkaufsprozesse. Anschließend begleiten wir die Umsetzung mit Trainings-und Coachingmaßnahmen.
Auszeichnung 2016: Top 20 Sales Training Companies

Auszeichnung 2016: Top 20 Sales Training Companies

Zum fünftem Mal in Folge wird Mercuri International in die Liste der weltweit 20 besten Vertriebstrainings-Institute gewählt.

Taking Sales to a Higher Level

Celemi launches updated version of the advanced business simulation Celemi Tango™
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Celemi launches updated version of the advanced business simulation Celemi Tango™

Mercuri International's subsidiary Celemi has completed a major update to the best-selling board-based business simulation Celemi Tango™. The 2013 version, developed together with Dr. Karl-Erik Sveiby, Professor at Hanken School of Economics in Helsinki, Finland, is designed to help knowledge-intensive companies with issues such as talent management, project efficiency, resource allocation, meeting intense competition, and winning the right clients. New features include a business culture focus as well as IT- and R&D aspects.

Celemi Tango benefits managers and executives in all companies where the achievement of people is a major success factor. “Although today’s world is changing quickly, the difference between success and failure for many companies is still people – having the right people onboard, and making sure they deliver at their fullest potential,” says Klas Mellander, Celemi Founder and Chief Consultant.

The simulation highlights the importance of forecasting, attracting and retaining key employees, winning the right customers, and satisfying their needs – all while balancing investments in tools, processes, monitoring KPIs, creating profitability and brand value. Kjell Lindqvist, Celemi CEO and President, comments: “The simulation gives participants a chance to practice real life challenges. Back at work, participants find themselves better prepared to handle everyday issues.”

In the highly dynamic and competitive 1-2 day seminar, participants take on the role of the management team of their simulated company, executing up to 7 years of business operations. As long-term Celemi Tango client HP testifies: “We found that we could identify and manage the highly critical success factors in a knowledge company and actually quantify the results of our decisions. Celemi Tango is a great learning laboratory that had a very positive impact on our business management.”

Since the initial release in 1994, many of the Celemi Tango clients have been knowledge intensive firms, such as Cap Gemini, CSC, Ernst & Young, Johnson Controls, JP Morgan, KPMG, Logica, Oracle, PwC and Tieto. Clients in other industries include ABB, HP, KONE, Siemens, and the Swedish Post.

Initial launch events in 2013, providing an opportunity to experience a Celemi Tango seminar, are hosted on January 17 in Malmö, Sweden and March 13 in Shanghai, China. More opportunities to attend during 2013 are available. The new Celemi Tango is available January 1, 2013. For more information and seminar registration, visit www.celemi.com/tango.

Media contact:
Kjell Lindqvist, President & CEO, +46 40 660 27 00, [email protected].

Photos available on request.

About Celemi
Since the start in 1985, Celemi has been a market leader for board-based business simulations and custom learning solutions, in which people build practical knowledge around business- and management concepts, thus enhancing capabilities and boosting the performance of organizations. With more than 3.4 million participants in over 70 countries, Celemi is a trusted learning partner for organizations such as Baxter, HP, IKEA, Siemens, and Skanska. Celemi is owned by Mercuri International, in turn owned by Bure Equity, listed on the Swedish stock exchange. More information on www.celemi.com.
 

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